“We do well with KidKraft kitchens and playhouses. We sell them year-round
and offer free assembly,” - Shawntá Ray, Happy Up Inc.
Children's furnishings and playhouses can enrich a play environment, but cost and size prohibit many specialty stores from carrying them, 21 of 43 retailers indicated in a recent TDmonthly Magazine survey.
“Unless you have the room to house a large variety, people will come in, look at the one or two pieces you sell, and if they're not quite sure what they had in mind, they'll look elsewhere,” said Michelle Bears, owner of The Toy Store in Highlands, N.C.
When every square foot and spare dollar counts, even doll houses can leave a storeowner wondering if space could be better utilized.
Retailers that do decide to stock these items — capitalizing on lines from KidKraft, Melissa & Doug, Guidecraft and Nilo — take different approaches to ensure their success.
Constructed of sturdy wood with bright primary colors, this kitchen island comes with four major appliances and accessories. Multiple children can play together, sharing pretend household tasks at the stove, microwave, sink and oven. Turning nobs, opening doors, shakers and utensils add to the fun.
― “We do well with KidKraft kitchens and playhouses. We sell them year-round and offer free assembly,” said Shawntá Ray, owner of Happy Up Inc in Edwardsville, Ill., when asked about her best-selling furniture and playhouse items during a May 2010 survey.
― Four of 48 retailers told TDmonthly in spring 2010 that KidKraft is a best-selling playhouse and furniture brand in their stores.
Source: TDMonthly
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